"Back in 86' when I arrived in the U.S., I realized that I didn't fit the stereotype. I used to get two push-back questions, the first one was 'Where are you from? You don't look Mexican.' So I had to justify, not only my background but my search. And I used to tell them, 'I'm the son of Romanian immigrants' and I arrived in this country with that positive baggage. The second one was that I would receive a brief and a strategy and I would develop ideas, like I used to do in Mexico, and they looked at me like, 'yeah, it's a good idea, but what's Hispanic about it?' It was hard because I didn't know that ideas had ethnicity. And of course, throughout the years I understood that most clients were out of their comfort zone when they were reviewing Hispanic work. So that's the hardest part of doing what I do. Especially because even today, after so many years in this country, I am an outsider. And you are always trying to fit in and to tell people around you that you appreciate being here, but you are slightly different. There's always that slight difference that you bring with you. And you always have to carry that baggage. As an immigrant it's almost like you have a constant backpack - for good and for bad." - Luis Miguel Messianu, President & Chief Creative Officer, Alma DDB, Author, Mexican immigrant, Immigrant Archive Project testimony.
For Republicans, a Hard Line on Immigration Comes at a Cost
"As a Latina girl who has grown up in the states and was born here, I guess I want to break that image that Latina girls are all these super sexy women who all about them is the country where they're from. It's not that. There are so may intelligent, wonderful, beautiful Latina women out there who've done great things, who have really made changes to society. I would like to be one of them. And I think that what my parents have always taught me is that I'm capable of changing and helping the community that I live in. I want everyone to know that it's not what they see on TV. And that's for everything. There's just so much hate out there and I just don't want there to be. The people who are creating these images, it's not like it's the people who the images are of. Its these people who don't understand, who have no idea what its like. Like on the news when you see some robbery or a drunk driver and its some American guy it's like 'Bob robbed a bank'. But if its a young Latino, 'A gang member today robbed a bank', and it's not fair. It's not fair. And that takes time. And things are so much better than when you were younger and there's so much more acceptance now, but still there's a long way to go and I want to be a part of that group; of the progress." - Amanda Hernandez, American daughter of Cuban immigrant father, Immigrant Archive Project testimony.
McDonald's aired a brilliant spot during Sunday's Academy Awards broadcast. The spot, titled "First Customer" is the work of Alma DDB, the Hispanic Advertising agency of record for McDonald's. Check it out. We think you'll enjoy.
Academy Award winner, Lupita Nyongo's speech on Black Beauty at Essence Magazine's Black Women in Hollywood Award show.
"I want to dedicate this award first to everyone in this country doing something for this urgent and necessary immigration reform to happen. Everyone willing to celebrate and recognize the work of those who are feeding this country, who are building this country, who are working to make America what it is today. They deserve my respect and they should be celebrated and they should be joined by everyone else." - Diego Luna, Actor, Director, Accepting National Hispanic Media Coalition Impact Award for Outstanding Direction in a Motion Picture. http://www.youtube.com/watch?v=IYwAWv686GY